This week we decided to talk about marketing since that is an essential part of boosting sales. It is not a secret, that growing a business isn't simple. First, you need a viable idea. From there, you need to find out a profitable place, define target demographic and value to sell. Taking this into account, we prepared a check-list about four powerful ways to promote your business.
Probably, you mainly work online to reach your target audience. In this case, you should consider using email marketing as one of the ways to bring value to your potential client. As a beginning, you can create a newsletter for your customers, keep them tuned about the latest developments and news. Your content should be relevant, trustworthy, and useful to the reader.
Start Your Blog
Even if you already have a website creating a blog can be the best way to attract new customers. Make sure that you leave an opportunity for feedback so you can get a firsthand account of what people think about your business.
Improve Your Customer Service
Once you've launched your business page or blog, the interaction with your customers is very important. Make sure you present a lot of ways for them to get in touch. Whether it will be by phone, email, live chat, or social media, keeping in touch is a key.
Create a Business Card
Creating a business card can be another important way to spread the message of your business. Make sure that your card is filled with proper information, such as what your business does and your contact details.
When we talk about placing a brand or product in the market, it is increasingly important to pay special attention to HOW we are doing it because customers always look for something different.
That's why new marketing strategies have emerged to attract the attention of the people. One of these strategies is known as experiential marketing.
What is experiential marketing?
With this kind of marketing brands link with their audience beyond the product or service they offer. They use sales techniques and tools that crackdown physical and emotional barriers. Let us have a look at famous examples of experiential marketing campaigns.
Sprite: A Giant Soda Machine Shower from Sprite
An event was created by Sprite in 2012 in Rio de Janeiro.
In one of the days when the temperature was close to 40 degrees, the brand created a big shower in the shape of a beverage dispenser. The liquid that came out was not Sprite, but the color of the drink was clear and made it seem as if it was Sprite. In this way, the great summer on the beach of Rio became the best time for the brand to make an awesome and unforgettable experience.
PETA: Behind the Lather
PETA is an organization that always one of the first company, which highlights violations against animals. They fight against the use of furs in clothing and bags, so by campaign, they entered a shopping center in Bangkok through a local pop-up. The customers had experienced unpleasant shock when checked on some of the bags. The campaign was titled "Behind the lather" and was made with the help of advertising agency Ogilvy & Mather.
These experiential marketing campaigns are just one example of using online media to support an event as well as how to create an event to further grow the tension of a new product. If you are thinking of launching your experiential marketing campaign, we present you 5 keys that you should not miss:
- Customers are looking to link with the brand, feel recognized, and be part of a community. Make sure you offer those elements to your clients.
- In today's competitive conditions any retailer who cannot provide something extraordinary or different will have hardship attracting and retaining customers. Find your value and sell it differently.
- Along with collecting customer data, digital activations can push word-of-mouth. So make sure to offer enhanced opportunities for customization.
- In order to get the most value, activation should lead to your products and fit with your brand values and target audience.
- A unique event might be important for shoppers but it does nothing for your shop without real results. As with any campaign, begin by setting the finale goal and mapping out a real measurement plan.
The bonus key and actually the most important highlight to understand is HOW you interact with your customers no matter what area of business you're in.
The article is written with the help of information taken from galido.net